Digital Da’wah Management Strategy through Artificial Intelligence on Social Media Platforms
DOI:
https://doi.org/10.35335/ypwvhc08Keywords:
Digital Da’wah, Artificial Intelligence, Social Media, Islamic Communication, Ethical ManagementAbstract
This study explores the management strategies of digital da’wah through the integration of Artificial Intelligence (AI) on social media platforms such as YouTube, Instagram, TikTok, and X (formerly Twitter). The shift from traditional da’wah to digital media has created new opportunities and challenges for Islamic communication, demanding innovative approaches to reach diverse audiences effectively. Using a qualitative descriptive-analytical method, the research collects data through interviews with digital da’wah practitioners and content analysis of AI-based religious campaigns. The findings reveal that AI technologies such as chatbots for Q&A interactions, sentiment analysis for feedback monitoring, machine learning for audience targeting, and content generation tools enhance engagement, efficiency, and message personalization in da’wah dissemination. However, the study also identifies key ethical and managerial challenges, including risks of misinformation, loss of authenticity, over-reliance on automation, and privacy concerns in audience data analysis. The research proposes an AI-based da’wah management framework that balances technological innovation with Islamic ethical principles, emphasizing human oversight and scholarly validation. Ultimately, the study concludes that AI can serve as a valuable tool to strengthen digital da’wah when applied responsibly, ensuring that the propagation of Islamic teachings remains authentic, accurate, and aligned with moral and spiritual values.
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